Kérastase ushers in an era of couture with 10 iconic styling products that merge luxury and elegance to capture every woman’s unique beauty.
These unique styling products meet the wide range of wants and needs of women and hairstylists worldwide. From volumising blow-dry gel to high-shine polishing serums, the Kérastase styling collection satisfies the desire for imperceptible hold, style flexibility and lasting luxury.
With Kate Moss as ambassador for the styling collection, it was an obvious choice to team the luxury brand with an iconic fashion muse. Kérastase also selected renowned stylist Luigi Murenu – famous for his unique vision of hair beauty choreography – to provide the brand with creative inspiration when developing each product.
Like a tailor-made couture gown, every product was conceived individually – each formula is unique with a targeted styling action, thermo-protection and a refined skincare texture. The Kérastase styling collection goes beyond traditional styling capabilities and delivers a aromatic experience with an elegant signature fragrance providing a sensory delight for hairstylists and clients.
Top New Zealand hair stylist Grant Bettjeman of Bettjemans Hair Salon says, “The range is amazing. I have always considered the Kérastase brand to be the pinnacle of luxury hairdressing, and the collection does not disappoint. The quality and versatility of the range will guarantee its huge success in the industry.”
“My two stand-out products are the Mousse Bouffante – providing beautiful natural volume without any brush resistance, and the Laque Couture – a medium hold hairspray that is very fine and gives a gloss I have never seen with a lacquer before.”
With a formula that contains PowerSoft technology, micronized polymers and the famous Kérastase Cationic Action formula, the result is a styling collection developed in perfect affinity with the hair fibre for invisible and fusional hold.
The Kérastase Couture Styling range is available nationwide from September 2013 at all Kérastase salons.