INOA has landed.  This revolutionary hair colouring system from L’Oreal offers exact and authentic colour results without the use of damaging and smelly ammonia.

This is a major breakthrough that will completely transform the haircolor experience in salons. Thanks to INOA, the ideal salon is now attainable by all professionals: a pleasant technical space with no strong odor, leaving room for artistic creativity and a focus on customer satisfaction.

How does the INOA technology work?
INOA works with the ODS technology (Oil Delivery System): an unprecedented oil base that increases the active potential of the haircolor system while preserving the hair¡¯s natural protective layer twice as much as traditional ammonia-based permanent haircolor*.
* Helps preserve the hair’s natural protective layer after 1 and 5 applications

How is it possible for INOA to have no odor?
The total absence of ammonia and the use of an odor-free alkaline agent (MEA) make it possible for the INOA formula to have no odor at all. This technological achievement offers professionals and customers alike the first 3-part permanent haircolor product that is odor-free and fragrance-free, with a creamy, smooth texture.

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For more information please contact CHS here.